About Us

Our Story: From Heritage to Haute Couture

Bebey’s Collection isn’t just a fashion brand — it’s a legacy stitched through generations, resilience, and love.

It all began in 1995, when Bebey arrived in South Africa with a heart full of culture and a suitcase full of art. She was an art dealer, selling authentic African art sourced from across the continent — Zimbabwe, Nigeria, Cameroon, Ethiopia, Mali, and beyond. Her mission was clear: share Africa’s soul through sculpture, paintings, and timeless craftsmanship.

But then came the global crash of 2008. As the world shifted, so did people’s priorities — art was no longer a need. And when it could no longer feed her children, she made a bold decision: to return to her roots.

Raised in Cameroon by one of the largest fabric wholesalers in West Africa — her mother — she had grown up surrounded by prints, patterns, and purpose. While her passion had always been art, her calling was in clothing. So, she took her remaining savings and invested in African fashion.

In 2010, during the energy of the World Cup, she took the leap from selling pre-made garments to designing and creating her own clothing. What began as a sacrifice turned into a signature. With each stitch, she redefined herself and brought Bebey’s Collection to life — a celebration of African strength, beauty, and identity.

Today, the brand continues to thrive through the next generation — carrying the same flame of culture, entrepreneurship, and passion for every thread worn by men, women, and kids worldwide.

🌍 Our Mission


To empower individuals through bold, authentic, African-inspired fashion. We honour our roots by crafting garments that tell stories, celebrate heritage, and uplift communities through culture.

🌟 Our Vision


To become a global icon of Afro-chic style — connecting people across continents through timeless African fashion, proudly designed and made in Africa.

Bebey Ntouo Assamahou